
Marcus d’Assumpcao
Principal Consultant & Co-FounderMarcus has spent years inside HP, Microsoft, Salesforce, and Amazon, and carries forward what they do well. From HP, enterprise rigour and respect for scale. From Microsoft, a fast‑follower playbook and sharp marketing discipline. From Salesforce, a focus on the business user and the craft of user experience. From Amazon, leadership principles that push for clarity, ownership, and a start-up mindset at scale. These lessons shape how EQOS approach customer experience, storytelling, and the way we set principles for employees, partners, and customers. They also keep us grounded in delivery: clear narratives, sensible trade-offs, and solutions that earn trust.
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